In order to earn the bachelor of arts in business
administration degree with a major in marketing,
students must complete a minimum of 180 quarter
credits with a cumulative and major / program grade
point average of 2.25, including the following:
I. Core Curriculum Requirements
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Credits
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ENGL 110
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College Writing: Inquiry and Argument
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5
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PHIL 110
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Introduction to Philosophy and Critical Thinking
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5
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Choose one of the following two courses:
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5
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HIST 120
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Origins of Western Civilization
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HIST 121
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Studies in Modern Civilization
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ENGL 120
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Masterpieces of Literature
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5
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MATH 130
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Elements of Calculus for Business (or MATH 134)*
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5
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Fine Arts
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(one approved 5 cr. course; see course descriptions)
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5
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PHIL 220
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Philosophy of the Human Person
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5
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Lab Science
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5
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Social Science I (not economics)
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5
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Social Science II (ECON 271 required)*
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5
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Theology and Religious Studies Phase II
(200-299)
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5
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Ethics (BETH 351/PHIL 351 required)
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5
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Theology and Religious Studies Phase III
(300-399)
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5
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Interdisciplinary satisfied with major
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Senior Synthesis filled by MGMT 489
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*Major requirement and must earn a C- grade or better.
See detailed core curriculum information in the Bulletin
of Information.
II. Additional Albers Requirements
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Non-business elective (or MATH 118*)
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5
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III. Albers Business Foundation Requirements
Seventy credits, including:
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ECIS
315
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Introduction to Information Systems
and E-commerce |
5
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Choose one of the
following two courses:
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5
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MGMT 320
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Global Environment of
Business
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ECON 330
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International Economic Events
and Business Decisions
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FINC 340
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Business Finance
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5
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MKTG 350
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Introduction to Marketing
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5
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OPER 360
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Manufacturing and Service
Operations
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5
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BLAW 370
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Business and International
Law
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5
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MGMT 380
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Principles of Management
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5
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MGMT 489
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Business Policy and Strategy
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5
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IV. Major Requirements*
Twenty-five credits, including:
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MKTG 351
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Buyer Behavior
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5
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MKTG 451
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Marketing Research
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5
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MKTG
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Electives
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15
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(Choose from MKTG 352, 353, 354, 355, 356, 452, 456, 491 or other
approved 300- or 400-level marketing courses.)
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V. Additional Requirements
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General electives to total 180
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15
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Please Note:
1. ECON 374, 472, 473, are strongly recommended as general electives.
2. Internships and independent studies may not be used to satisfy a major
requirement.
* Major requirements must earn a C- grade or better.
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