Department of Marketing

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The Marketing Department at Albers houses the faculty in Marketing, Operations, Business Law, and Business Communications. The curriculum is grounded in academic research but focused on practical relevance, with an emphasis on community service, social justice, and the education of the whole person.

  1. Albers School of Business & Economics
  2. Departments
  3. Department of Marketing

What is Marketing?

Marketing is the art and science of understanding customer needs and desires. It's about creating compelling products and services that solve problems and build lasting relationships. By creating and communicating value for customers, clients, partners, and society at large, marketing fuels brand loyalty and drives business success.

Marketing is all about the customer.

It is about understanding and satisfying customer needs.

It creates value for consumers, society, and the company.

It involves making connections and analyzing data.

Marketing is a dynamic blend of strategy and tactics.

It is a mix of art and science, ranging from …

 … branding to market research

 … advertising to analytics

 … product design to pricing

 … sustainability to sales

 … positioning to digital marketing

Misconceptions on Marketing - What Marketing Truly Is

  • Marketing is broader than advertising, sales, and innovation,
  • Marketing shouldn’t aim to manipulate or deceive consumers,
  • In addition to being an art, Marketing is a quantitative and measurable science, and
  • A marketing orientation should pervade the entire organization.

Marketing Minor

Albers students can earn a Bachelor of Arts in Business Administration degree with a major in Marketing.

All Seattle University students, including those not enrolled in the Albers School, can add a Marketing minor.

Explore Marketing and Related Programs

Program Directory

  • Marketing, BABA

    Major, Minor

    At Seattle University’s marketing program, you’ll learn cutting-edge strategies and technologies to shape products and brands in a way that makes a difference.

    • BA in Business Administration

  • Marketing, Certificate

    Professional

    A Certificate in Marketing allows you to gain specialized knowledge in marketing, further your professional formation and take on leadership roles.

    • Certificate

  • Sport & Entertainment Management, Online, MBA

    Master's

    This degree prepares you to become a respected industry leader in the sport and entertainment field through networking, experiential learning and specialized courses.

    • Master of Business Administration

  • Sport & Entertainment Management, MBA

    Master's

    Advance your career in Seattle’s sports and entertainment industry. With our specialized MBA, you’ll develop strategic business leadership skills with equity and inclusion in mind.

    • Master of Business Administration