Department of Marketing
The Marketing Department at Albers houses the faculty in Marketing, Operations, Business Law, and Business Communications. The curriculum is grounded in academic research but focused on practical relevance, with an emphasis on community service, social justice, and the education of the whole person.
What is Marketing?
Marketing is the art and science of understanding customer needs and desires. It's about creating compelling products and services that solve problems and build lasting relationships. By creating and communicating value for customers, clients, partners, and society at large, marketing fuels brand loyalty and drives business success.
Marketing is all about the customer.
It is about understanding and satisfying customer needs.
It creates value for consumers, society, and the company.
It involves making connections and analyzing data.
Marketing is a dynamic blend of strategy and tactics.
It is a mix of art and science, ranging from …
… branding to market research
… advertising to analytics
… product design to pricing
… sustainability to sales
… positioning to digital marketing