Caleb Herrera

Background

Job Description

Oversee initiatives across 20+ Amazon business units and Movable Ink that help enable marketers to drive personalization, security, and impact with their content.

Company Description

We help companies create 1:1 personalized marketing experiences at scale. We do this by rendering content in real-time, at the moment the content is engaged with. We provide an AI solution that anticipates customer interests and delivers personalized content to each subscriber.

Employment History

Amazon, CB Insights, Northern Trust

Education

Seattle U '15 - BA Economics

Mentoring Objectives & Scope

Primarily, I'd like to ensure students feel comfortable to ask any/all questions. We will attempt to cover any topic you bring to the table with transparency. If I am unable to speak to something personally then I would be more than happy to bring someone from my network to help when possible. Topics could include things like: marketing strategies and technology, understanding different job functions and opportunities within the tech industry, resume reviews, and interview tips, etc.

When and where do you hold meetings with your students?

Hybrid (mix of in-person and virtual)

Additional Information

I've worked across many different un-related industries including: Finance, Private Equity/Venture Capital, Grocery Delivery, and Healthcare. While at Seattle U, I participated in Cross Country and Track and Field on the University's Division 1 team. I have been living in Seattle for almost 10 years