Marketing, BABA

Combine foundational business knowledge with a specialized focus on strategic marketing principles. Throughout the program, you'll tailor your learning experience to encompass market analysis, consumer behavior, and innovative marketing strategies. You'll engage with real-world case studies and collaborative projects, honing your ability to create compelling campaigns and drive business growth. This degree not only equips you with a comprehensive understanding of business administration but also positions you to thrive in the dynamic and creative realm of marketing, shaping your path toward a successful and impactful career.

• Four-Year Program of Study
• Junior Transfer Program of Study

Undergraduate Business Foundation

• Demonstrate critical thinking and analytical skills.
• Demonstrate competent oral and written communication skills.
• Demonstrate competent leadership skills.
• Demonstrate understanding of the body of knowledge encompassed by the UG Business Foundation courses.

Marketing (MKTG)

• Students will understand and be able to apply the marketing concept, with the recognition that effective marketing management entails satisfying multiple stakeholders (including customers) and making ethical business decisions that promote social and environmental sustainability.
• Students will demonstrate effective communication skills (including both verbal and written communication).
• Students will be knowledgeable about and prepared for careers in Marketing roles and/or Marketing-adjacent roles.
• Students will understand and be able to apply the principles of marketing strategy (e.g., situation analysis, SWOT analysis, 5C framework, segmentation, targeting, positioning, and differentiation).
• Students will understand and be able to use elements of the marketing mix (e.g., product, price, promotion, place) individually and collectively to support a marketing strategy.
• Students will recognize the value of both quantitative analysis and technological advances in marketing and will be able to use relevant tools and techniques to make defensible strategic and financial decisions.

All Seattle University undergraduate students, including those not enrolled in the Albers School, can add a Marketing minor. The skills you’ll learn in marketing classes can be applied to nearly any career path, whether you want to climb the corporate ladder or own your own business. To add a marketing minor to your undergraduate degree and learn the strategic skills to reach your chosen audience, you will need to complete 30 hours of relevant coursework.

Open to all Seattle University undergraduate students, the Minor in Personal Branding in Sport and Entertainment is a specialized undergraduate minor from the Albers School of Business and Economics. It will equip you with the necessary tools to develop, manage, and promote individual brands within sports and entertainment. Personal branding plays a significant role in the modern media landscape, where athletes, entertainers, and other public figures become powerful influencers both on and off their respective platforms.

To earn this minor, take 30 approved credits comprised of one course in marketing principles, three required courses in Sport and Entertainment, and two approved electives. The approved electives include a choice of three courses in Data Visualization and two courses in Innovation.

For more information, see the Academic Catalog.