SBLR-5160 : Corporate Partnerships Sport Organizations

After successful completion of this course, students will be able to analyze the theoretical foundations for corporate partnerships; create a partnership proposal with the understanding of the necessity of matching target markets; create media and promotion plans; and measure the impact of the corporate partnership. Students will assess the effects of the market prominence of the corporate partner brand and consumer brand familiarity on awareness of partnership leverage, partnership/sport organization fit, exclusivity, and perceived goodwill.