MKTG-4560 : International Marketing

Marketing | Albers School of Business | UG

  1. Center for Environmental Justice and Sustainability
  2. Sustainability in Academics
  3. Sustainability Courses
  4. Sustainability Course Repository
  5. Courses
  • LSAP Goal 2 Response to the Cry of the Poor
  • LSAP Goal 3 Ecological Economics
  • LSAP Goal 4 Adoption of Sustainable Lifestyles
  • 9 Industry, Innovation and Infrastructure
  • 12 Responsible Consumption and Production

About this Course

Analyzes issues important in marketing in multiple foreign environments. Addresses market segmentation, product design, promotional strategies, pricing strategies in the face of changing exchange rates, media choice, and the importance of cultural differences. Offered every other year.