Communication & Media, BA

Choosing a communication and media degree means embarking on a dynamic exploration of modern communication landscapes. You will delve into the theories and practices of media, journalism, and strategic communication. Develop versatile skills in digital storytelling, public relations, and media analysis, preparing yourself for diverse roles in the evolving realms of communication and media.

Communication Studies Specialization

Opting for a major in communication studies places you at the nexus of effective human interaction. In this program, you refine your communication skills, exploring interpersonal dynamics, group communication, and rhetoric. You analyze the impact of communication on society and individuals, gaining a nuanced understanding of diverse perspectives. Engaging in practical scenarios, you develop public speaking, critical thinking, and presentation abilities. With an emphasis on research and analysis, you navigate the complexities of modern communication. A communication studies major empowers you to excel in various fields, from business and education to public relations, fostering versatile communication skills essential for personal and professional success.

• Four-Year Program of Study
• Junior Transfer Program of Study

Strategic Communication Specialization

In this program, you delve into the intricacies of crafting compelling narratives, honing skills in public relations, advertising, and digital media. You navigate the strategic landscape, learning to influence perceptions and shape communication strategies. With an emphasis on real-world applications, you cultivate proficiency in crisis management and brand building. Throughout your journey, you harness the power of digital platforms and emerging technologies, preparing for versatile roles in corporate communication, marketing, or advocacy. A strategic communications major positions you as a skilled communicator, ready to navigate the evolving challenges of the media-driven world.

• Four-Year Program of Study
• Junior Transfer Program of Study

Journalism Specialization

Embarking on a journalism major immerses you in the heart of storytelling and news dissemination. In this program, you sharpen your investigative prowess and cultivate the art of effective communication. Dive into the principles of ethical reporting, media law, and multimedia storytelling. You navigate the fast-paced world of news production, from writing and editing to digital journalism and broadcast. Through hands-on experiences, you engage with real stories, honing your interviewing and research skills. A journalism major equips you with the tools to inform and engage audiences, preparing you for a dynamic career as a reporter, editor, or content creator in the ever-evolving media landscape.

• Four-Year Program of Study
• Junior Transfer Program of Study

Add a minor in communication and media and broaden your impact. To earn a minor degree, you’ll complete at least 30 credits in this area.

The Communication and Media Department provides courses designed to give students an awareness of the role of communication in society, as well as practical experience in developing their talents in oral, written, visual, and digital communication.

We offer a single major in communication and media with three specializations: communication studies, strategic communication and journalism. All students must choose a specialization and they may also double or triple specialize.

The communication studies specialization engages students in the exploration of communication both broadly and within specific areas of the discipline, including: digital, environmental, health, intercultural, interpersonal rhetorical, media, and political communication. Blending theory and practical experiences, students are prepared for a wide range of communication and media centered careers in corporate and nonprofit organizations.

The strategic communication specialization introduces students to an integrated approach to managing all communication functions, giving them familiarity with the underlying theoretical frameworks, so they can develop innovative industry practices and influence the role of communication in global organizations.

The journalism specialization develops students' competence in gathering and disseminating stories through the media, using reporting, writing, visual and digital skills. Students with a specialization in journalism can emphasize preparation for journalistic careers in print, broadcast or online media.