Personal Branding in Sport & Entertainment, Minor

What is a personal brand? The art of crafting an image for an individual, based on their unique skills, experiences, and values, builds precious brand equity in an increasingly crowded and fragmented market. 

In the hyper-competitive world of sports, the onset of Name, Image and Likeness (NIL) has opened up new opportunities for collegiate athletes to profit from their personal brands. Leveraging a personal brand to maximize earnings requires not just smart curation and maintenance, but a strategy.

Open to all Seattle University undergraduate students, the Personal Branding in Sport and Entertainment minor provides a 360 degree view of the subject. Students must complete 30 approved credits comprising one course in marketing principles, three required courses in Sport and Entertainment, and two approved electives. The approved electives include a choice of three courses in Data Visualization and two courses in Innovation.

This minor is designed to equip students with the necessary tools to develop, manage, and promote individual brands within sports and entertainment. This degree acknowledges the significant role that personal branding plays in the modern media landscape, where athletes, entertainers, and other public figures become powerful influencers both on and off their respective platforms.