Sustainability Course Repository

Survey of institutions and essential functions in the marketing system. Analysis of the marketing mix; product, place, promotion, and price strategies.

Read more about MKTG-3500 : Introductionduction to Marketing

Application of behavioral sciences to explore consumer and organizational decision-making processes. Emphasis on the information processing of buyers, including the effects of environmental and behavioral influences.

Read more about MKTG-3510 : Buyer Behavior

Covers the major managerial, functional, institutional, and environmental dimensions of exchange transactions involving marketing organizations and ultimate consumers.

Read more about MKTG-3540 : Introduction to Retailing Management

This course applies the marketing skills and concepts from earlier courses and is intended as a marketing capstone. The course typically is based around a real world project, done on a consulting basis with a local firm. Ideally, students have had all or most of their marketing electives prior to taking 4520. Permission from the instructor is required.

Read more about MKTG-4520 : Marketing Management

Analyzes issues important in marketing in multiple foreign environments. Addresses market segmentation, product design, promotional strategies, pricing strategies in the face of changing exchange rates, media choice, and the importance of cultural differences. Offered every other year.

Read more about MKTG-4560 : International Marketing

This course explores the variety of ways that marketing is involved with social issues. Student and faculty examine the roles of marketing in creating or exacerbating social problems as well as its role in relieving them. Topics may vary but typically include materialism, energy and the environment, consumer privacy, sustainable business. Controversial products (tobacco, alcohol, guns, etc), and specific issues related to product, price promotion, and distribution. Classroom activities consist o...

Read more about MKTG-4600 : Marketing and Social Issues

Develops essential knowledge and skills for effectively planning, implementing, and controlling marketing activities of an organization. Focus is on the application of basic marketing concepts and principles as well as strategic decision making for achieving and sustaining competitive advantages in the marketplace. Students who have taken MBA 5170 cannot take this class.

Read more about MKTG-5170 : Marketing Management

Introductionduces students to issues and competencies that are central to a leader's responsibilities, establishing a framework for understanding leadership, ethics, and values. The course addresses personal development through life skills training in fitness and time management. Students will develop their own unique leadership style through support of the Seattle University Children's Literacy Project. Students apply, practice, and experience leadership principles in a service-learning environ...

Read more about MLSC-1010 : Foundations of Leadership

Focuses on an experiential examination of leadership, decision-making, and group process with an emphasis on teambuilding, motivation, communication, creative problem-solving, and planning and organizing. Through the Center for Service and Community Engagement, students apply, practice, and experience leadership prin-ciples in a service learning environment. They form and lead an organization for the purpose of providing support to a local non-profit agency. Students are asked to reflect upon th...

Read more about MLSC-2010 : Leadership in Organizations

Explores issues and competencies that are central to a leader's responsibilities, establishing a framework for understanding leadership, ethics, and values. Experiential learning activities necessitate students make decisions under stress and simulated risk as a small group leader. There is a continuation of the service-learning project from MLSC 2010. Students are identified as class leaders in order to plan, resource, and execute the service-learning project

Read more about MLSC-2020 : Leadership & Teamwork